NetPricer for category managers

What the market sells that you don't carry, and the numbers you take to the supplier.

What they carry and you don't

Your catalog against theirs inside each price band: the references you are missing, ranked by how fast they move.

Your coverageCompetitor coverage
CategoryYouCompetitorsOpportunity
Premium TierCurrent coverageMarket benchmarkClose the gap
Mid-RangeCurrent coverageMarket benchmarkYou're ahead
Entry LevelCurrent coverageMarket benchmarkWorth adding
Private LabelCurrent coverageMarket benchmarkCompare

Category manager challenges

01

You don't know what you're missing

Nobody opens every competitor catalog by hand to work out which references they carry and you don't.

02

Negotiations without benchmarks

You show up with a sense of the market, the supplier shows up with a price list. Whoever brings the data sets the terms.

03

Margins under pressure

A competitor cuts a handful of loss leaders and drags the whole category down. Knowing which ones tells you where to hold the line and where to let go.

Where a category's margin goes

Costs, logistics, competitive pressure and promotions, before you blame the price.

Base cost
Yours
Transport and logistics
To load
Competitive pressure
Market
Promotions and discounts
History
Net margin
What's left

How NetPricer helps

Competitive benchmarking

For every category and price band you see how many products you carry, how many they carry, and where the average price sits.

Market trend analysis

When a competitor opens a new line or repositions a brand you see it in the history, instead of in your falling orders.

The references you're missing

The products competitors carry and you don't, ranked by how fast they move: the estimate comes from references that sell out and come back in stock.

Reports for buying teams

One document with competitor prices, promotions and assortment, ready to put on the table when you negotiate the list.

Frequently asked questions

Answers to the most common category manager questions.

With NetPricer you walk into the negotiation with the price the product actually sells for online, who sells it, and how long it has been on promotion. The list price they offer gets discussed against that.
Yes: NetPricer puts your catalog next to your competitors' and tells you what they carry and you don't, ranked by how fast it moves.
NetPricer shows positioning and history by category. Load your costs and the margin appears next to them, so you can look at what happened after each decision.
NetPricer analyzes private label too: when there is no shared barcode, matching works on attributes, text and images, and pairs a competitor's private label with the closest product in your catalog.
From the first reading onward the history records when competitors enter the season, when they cut and when they run out of stock. Every promotion stays on the calendar with its discount depth, so you plan the next season from data.

Compare your categories with the market

Pick one category: we open it with price benchmarks and the references you are missing, ready for your next supplier meeting. 30 minutes, no commitment.

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