Pricing glossary
The words that come up in every pricing meeting, explained the way you would actually use them.
Pricing
Pricing is the process of setting the price of a product or a service: you weigh costs, demand, competition and perceived value to land on a price that holds both margin and competitiveness.
Dynamic pricing: rules and minimum marginMAP (Minimum Advertised Price)
MAP is the minimum advertised price a brand sets for its resellers. NetPricer records who advertises below that threshold and since when; whether the threshold is enforceable depends on the contract and the market.
MAP monitoring: documented deviationsMSRP (Manufacturer's Suggested Retail Price)
MSRP is the retail price the manufacturer suggests. Unlike MAP it is a suggestion and not an obligation: it works as a reference for where a product sits against the market.
Dynamic Pricing
Dynamic pricing moves the price inside the rules you write: market, availability, cost and minimum margin. You set the limits, the system recalculates and tells you what it changed.
Dynamic pricing: rules and minimum marginRepricing
Repricing is changing a price in response to the market. Automatic repricing applies rules written in advance, so the price list updates without anyone touching it by hand.
Dynamic pricing: rules and minimum marginBuy Box
The buy box is the purchase panel on Amazon and other marketplaces, the one with the 'Add to cart' button. Whoever wins it becomes the default seller and takes almost every sale of that product; everyone else drops into the other-sellers list.
Marketplace intelligence: who takes the buy boxPrice Elasticity
A measure of how much demand for a product changes in response to a price change. A highly elastic product sees large demand variations with small price changes.
Competitive Intelligence
Competitive intelligence is the work of gathering and reading what competitors do in order to decide better. On price it means following their price lists, their assortment and their promotions.
Price monitoring: what we read every dayPrice Monitoring
Price monitoring is the systematic reading of your prices and your competitors' across the channels where you both sell. By hand it covers a few dozen products; beyond that you need a tool that does it every day.
Price monitoring: what we read every dayProduct Matching
Product matching is recognizing the same product across different websites. This is where platforms really differ: a wrong match produces a wrong comparison and therefore a wrong price. It runs on EAN/GTIN, titles, attributes, images and AI models.
Product matching at 99.5%Digital Shelf
The digital shelf is the store shelf seen online: price, images, titles, reviews and where your product sits next to the competition. It is what the customer compares before buying.
Content optimization: what your product page lacksShare of Shelf
Share of shelf is the slice of space a brand occupies in a category. Online it is measured as visibility: how often it shows up in search results and category pages compared with everyone else.
Assortment intelligence: what you are missingPrice Index
The price index tells you how expensive you are against the market: 100 means in line, below 100 you are the cheaper one, above 100 you are more expensive. It reads on a single product, on a category or across the whole catalog.
Price monitoring: what we read every dayMargin Optimization
Margin optimization is the work of earning more on every unit sold without falling out of the market: it holds together the price that sells and the price that leaves margin.
Dynamic pricing: rules and minimum marginPrice Scraping
Price scraping is the automatic extraction of prices from online store pages. It is the technical base of monitoring: the hard part is not reading one page, it is reading it every day on sites that change and push back.
Price monitoring: what we read every dayPrice War
A price war is a downward chase between two or more sellers on the same product. It almost always ends with margins eroded for everyone: spotting it early is what lets you stay out of it.
Alerts and reports: thresholds, email and webhooksMarkdown Strategy
A markdown strategy is the plan for cutting the price of leftover stock: end of season, end of line, end of life. Done well it recovers value while the goods are still worth something.
Promotion intelligence: how deep and how longAssortment Intelligence
Assortment intelligence is the analysis of what competitors carry: which products, which brands, how deep they go in each category. It is where the decision on what to buy and what to drop starts.
Assortment intelligence: what you are missingBrand Protection
Brand protection is everything a brand does to defend the value of its name in the market. On the pricing side that means watching advertised prices, spotting resellers outside your distribution and not losing the positioning you chose.
Brand intelligence: what your resellers chargeChannel Pricing
Channel pricing is the choice to hold different prices on different channels: your own site, marketplaces, physical stores, wholesale. Each channel has its own costs, audience and competitors, and the price follows them.
Marketplace intelligence: who takes the buy boxThese terms, applied to your own price list
Bring your catalog and the competitors taking your sales, and we will see what they say about your prices.
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