A whole category's position, in a single number.
Price intelligence in a single number: the Price Index says where you stand, and 100 is in line with the market, below 100 you are the cheaper one.
NetPricer price intelligence
From one product to a brand, from a brand to a category.
Expensive everywhere, or just on a few SKUs
The same index works at item, brand or category level, always against the basket of competitors you choose: you find out whether you are expensive across the board or only on a few SKUs dragging the average down.
Who moves first
History shows who cut first and who followed, and after how many days: knowing who leads tells you who to watch in the morning.
The rhythm of the year
Markdowns that return at the same time of year, categories that move together: the history makes predictable what looked improvised.
Frequently asked questions
What is the Price Index?
A single number that says where your price sits against the market: 100 means level with it, below 100 you are the cheaper one, above 100 you are the more expensive one. It works on one product, on a brand or on a whole category.
Which competitors go into the index?
The ones you choose. You can also read the index against a single competitor or against a group of them, so one discounter does not drag down the picture of a whole category.
Who reads these reports?
Usually whoever has to explain the numbers to someone else: a category meeting, a supplier negotiation, a slide for the board. Reports can go out on their own to people who never log in.