Pricing Glossary
All key terms in the world of price intelligence, price monitoring, and competitive pricing explained clearly and practically.
Pricing
The strategic process of setting the price of a product or service. Includes analysis of costs, demand, competition, and perceived value to establish a price that maximizes profits and competitiveness.
Discover Dynamic PricingMAP (Minimum Advertised Price)
The minimum advertised price set by the manufacturer for retailers. Retailers can sell at any price they choose, but cannot advertise a price below the MAP.
Discover MAP MonitoringMSRP (Manufacturer's Suggested Retail Price)
The retail price suggested by the manufacturer. Unlike MAP, it's a suggestion, not a requirement. Serves as a benchmark for product positioning.
Dynamic Pricing
A pricing strategy where prices are adjusted in real time based on variables such as demand, supply, competition, time of day, and customer behavior.
Discover Dynamic PricingRepricing
The act of changing a product's price, typically in response to market changes. Automatic repricing uses predefined rules or AI algorithms to update prices without human intervention.
Discover Dynamic PricingBuy Box
The box on Amazon and other marketplaces containing the 'Add to Cart' button. Winning the Buy Box means being the default seller for that product, capturing the majority of sales.
Discover Marketplace IntelligencePrice Elasticity
A measure of how much demand for a product changes in response to a price change. A highly elastic product sees large demand variations with small price changes.
Competitive Intelligence
The process of gathering, analyzing, and using information about competitors to make strategic decisions. In pricing, it includes monitoring competitors' prices, assortment, and promotions.
Discover Price MonitoringPrice Monitoring
The activity of systematically tracking prices of your own products and competitors' across different sales channels. Can be manual or automated with dedicated tools.
Discover Price MonitoringProduct Matching
The process of identifying the same product across different websites and platforms. Essential for accurate price comparison, it can be based on EAN/GTIN, title, images, or AI algorithms.
Discover Product MatchingDigital Shelf
The digital equivalent of a physical store shelf. Includes how a product appears online: price, images, descriptions, reviews, and positioning relative to competitors.
Discover Content OptimizationShare of Shelf
The percentage of space (physical or digital) occupied by a brand relative to the total available in a category. In the digital version, it measures visibility in search results and category pages.
Discover Assortment IntelligencePrice Index
An indicator measuring the price positioning of a product or retailer relative to the market. A price index of 100 means aligned with the average, below 100 cheaper, above 100 more expensive.
Discover Price MonitoringMargin Optimization
The process of maximizing profit per unit sold through strategic pricing. Balances competitiveness (low prices to sell more) and profitability (high prices for better margins).
Discover Dynamic PricingPrice Scraping
The technique of automatically extracting prices from websites using bots and crawlers. It's the technological foundation of price monitoring, but requires advanced techniques to avoid blocks and ensure accuracy.
Discover Price MonitoringPrice War
A competitive situation where two or more companies continuously lower prices to take market share from rivals. Often erodes margins for all participants.
Discover Alerts & ReportsMarkdown Strategy
A systematic plan for reducing prices on residual stock, end-of-season, or end-of-life products. A good markdown strategy maximizes value recovery while minimizing losses.
Discover Promotion IntelligenceAssortment Intelligence
Analysis of competitors' product assortment: which products they offer, which brands they carry, which categories they cover. Essential for category management and buying decisions.
Discover Assortment IntelligenceBrand Protection
The set of activities aimed at protecting a brand's value and image in the market. In pricing, includes MAP monitoring, unauthorized reseller control, and price positioning management.
Discover Brand IntelligenceChannel Pricing
The strategy of differentiating prices based on sales channel (own website, marketplace, physical store, wholesale). Accounts for different cost structures, audiences, and competitive dynamics of each channel.
Discover Marketplace IntelligenceWant to Learn More?
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